Medical Tourism

What is Medical Tourism

Medical tourism is the act of traveling to other countries to obtain medical, dental, and surgical care. Medical tourism is also known as Health Tourism. The term was initially coined by travel agencies and the media as a catchall phrase to describe a rapidly growing industry where people travel to other countries to obtain medical care while at the same time touring, vacationing and enjoying the attractions of the countries which they are visiting.

Medical Tourism In India: Strength

  • Quality service at affordable cost
  • Vast pool of qualified doctors
  • Strong presence in advanced healthcare
  • High success rate in operations
  • International reputation of hospitals and doctors
  • Diversity of tourism destinations and experiences
  • High confidence level in Indian doctors



Why India?

India is one of the most touted destinations in the world for medical tourists. India with advanced medical services paired with exotic natural bounties has become a heaven for medical tourists. It is known in particular for heart surgery and hip resurfacing, areas of advanced medicine in which India is generally considered a global leader. Probably no country has been in the news for medical tourism than India during 2005-06, and the government and private hospital groups both seem committed to a goal of making the subcontinent a world leader in the industry. Indian medical industry's main appeal is low-cost treatment. Most estimates claim treatment costs in India start at around a tenth of the price of comparable treatment in America or Britain.

The Medical Tourism Industry in India is poised to be the next big success story after software. The Confederation of Indian Industry (CII) and McKinsey have predicted that the industry will grow to earn additional revenue of $2.3 billion by 2012. 'Medical Tourism' can contribute Rs. 50 to 100 bn additional revenue for upmarket tertiary hospitals by 2012, and will account for 3-5 percent of the total healthcare delivery market, says the Confederation of Indian Industry (CII)-McKinsey study on healthcare.

The Indian medical tourism industry, growing at an annual rate of 30 percent, caters to patients chiefly from the US, Europe, West Asia and Africa. Although in its nascent stage, the industry is outsmarting similar industries of other countries such as Greece, South Africa, Jordan, Malaysia, Philippines and Singapore.

Why Kerala?

Kerala has gained international attention for Medical Tourism and is becoming a popular international Medical Tourism destination. Kerala is famous for its alternative medical therapies such as Ayurveda, which help to rejuvenate and revitalise the body. Kerala has a pool of trained doctors and nurses and an excellent network of hospitals that offer international standard treatments at very affordable prices. Previously Indians working abroad, such as residents of Kerala working in the Persian Gulf countries, would return to India for medical treatment. Now International patients too have realized the advantages of traveling to Kerala and the Medical Tourism industry has begun to take off in a big way. Indian doctors have established themselves as highly skilled and conscientious caregivers worldwide. Many doctors who have trained or worked abroad have returned to India to work here. Their reputation has led to the growth of the Medical Tourism industry in Kerala. Kerala Tourism offers tour packages that combine medical treatment with a restful holiday in Kerala - India. The world-class hospital facilities, pre and post-operative care and pleasant climate make your medical treatment and recovery in Kerala a positive experience.

Oppurtunity

  • Increased demand for healthcare services from countries with aging population (U.S, U.K)
  • Fast-paced lifestyle increases demand for wellness tourism and alternative cures
  • Shortage of supply in National Health Systems in countries like U.K, Canada
  • Demand from countries with underdeveloped healthcare facilities
  • Demand for retirement homes for elderly people especially Japanese
  • Reduced competitive cost of international travel